James Peet marketing property in the digital era
What would James Peet have made of marketing property in the digital
era? Chances are, he would have led the way. Innovation was a way
of life for this energetic property man.
His advertising was bright, witty and colourful and he was quick to
introduce flexible finance options, ferry buyers to new estates in
a chauffeur driven car, employ his own auctioneer and even engage an
architect to help design new homes – a precursor to modern-day
display villages and design guidelines perhaps?